The Revenue Room
A 7-week accelerator where B2B founders learn the craft of selling and build the architecture that turns conversations into repeatable revenue.
The Real Problem Nobody Talks About
Selling Is a Skill.
Nobody Ever Taught You the Strategies and Systems.
Sales has its own tools, strategies, and systems. Most founders were never trained in any of them, so they build the product and then improvise the revenue.
You built the thing. You got it in front of people. So why is the revenue still unpredictable?
You are having real conversations. People are interested. They ask good questions. Some of them say "send me something" or "let's circle back next quarter." Then the quarter turns over and you are back at the top of the funnel, starting again.
It is not that your product is weak or that you cannot explain its value. It is that nobody handed you the craft: how to qualify a real buyer, how to run a discovery call, how to read the room, how to structure a pipeline you can actually forecast from.
Founders reach for a CRM and hope the tool fixes it. The tool is not the problem. A perfectly configured CRM does nothing for you if the conversations feeding it were never qualified. And the right strategy alone does nothing if there is no system holding it together. It is the right combination of tools, strategies, and systems that unlocks real success, and gives you a genuine strategic advantage over founders who are still winging it. That is exactly what the Revenue Room teaches.
Conversations that feel great but never convert into signed contracts or next steps.
"Send us something" follow-ups that disappear into the void and never get a reply.
A CRM you opened once, entered three contacts into, and abandoned by week two.
No qualification framework, so you spend hours on calls with people who were never going to buy.
Doing your own sales, winging it every single time, and hoping something sticks.
Pouring money into more leads while your existing process leaks revenue at every stage.
“If your process can't convert the conversations you're already having, more leads won't save you.”
The Partnership
Two operators. One room.
The Revenue Room is a partnership between DigitalFlow and North Peak, built and taught by operators who have carried the quota in real B2B rooms, not career instructors.
Co-founder · DigitalFlow Consulting
Irene
The revenue-systems operator who turns founder conversations into repeatable sales.
For the last 7 years I've helped B2B founders build sales systems that actually work. Not theory, not frameworks you'll never open. Real, operational systems that turn conversations into contracts. Through DigitalFlow I've built CRM architectures, revenue operations, and go-to-market playbooks for founders across Atlantic Canada.
I've watched brilliant founders leave hundreds of thousands on the table because nobody showed them how to build a repeatable process. I mentor at Volta and advise through the CGLCC and Tribe networks, and I see the same pattern: founders who are exceptional at what they build but were never taught how to sell it. The Revenue Room is what I wish existed when I started.
Mentor and Partner to:
Co-founder · North Peak
Chris
The go-to-market operator who helps founders turn growth into a repeatable business.
For more than 25 years I've helped startups, scale-ups, and enterprise organizations build revenue, launch new markets, and close complex B2B deals. I've led commercial teams, built strategic partnerships, and scaled revenue engines across venture-backed companies and Fortune 50 organizations.
I've learned that founders don't need more theory. They need practical advice from someone who has carried the quota, built the team, and navigated the challenges of scaling a business. That's why we created The Revenue Room: a place for honest conversations, shared experiences, and actionable insights from operators who have been there.
Worked With:
A Partnership
DigitalFlow×North PeakWorking with founders across Canada and the United States
The insight that changes everything
Skill and Structure Have to Be Built Together
Most sales advice picks a side: either "get better at talking to people" or "set up this tool." Neither works alone. A great conversation with no structure behind it produces a good feeling and no revenue. A perfect CRM fed by unqualified conversations produces clean data about deals you were never going to close.
The Revenue Room builds both at once, because that is how revenue actually works. The technique generates the signal. The architecture captures it, tracks it, and shows you where to improve.
The Revenue Room Process
Because this isn't really about closing the next deal.
It's about staying accountable to your business today, and to the team you'll build tomorrow, so you keep growing instead of resetting to zero. A repeatable, profitable sales engine is what stands up to the goals your board, your investors, and your own plan are holding you to.
Knowing exactly what you sold today, not just what's stuck in the pipeline
A pipeline you can forecast from, so you can commit to a number and defend it
Staying accountable to your business now, and to the team you'll build to carry it forward
Building something that compounds quarter over quarter instead of resetting to zero
Sales isn't a quick turnaround. It's an investment in the sustainability of your business, and the insight you walk out with carries forward well beyond the next deal.
Introducing
The Revenue Room
A 7-week accelerator that gives B2B founders the techniques and the operating architecture behind repeatable revenue, built live with peers and mentors, from first conversation to closed deal.
Know exactly who to sell to
A validated ICP and qualification framework so you never waste another call on a bad fit.
Structured pipeline
Clear stages, exit criteria, and a weekly rhythm that ensures nothing falls through the cracks.
CRM as growth engine
Properly configured with automations, custom views, and workflows you will actually use daily.
Sales conversation framework
Discovery scripts, objection playbooks, and closing techniques that feel natural, not pushy.
See your real numbers
A metrics dashboard that shows conversion rates, velocity, and exactly where to optimize next.
Complete Sales Engine playbook
Everything documented, templated, and ready to run on repeat, forever.
This isn't a course. It's business development architecture. You leave with a working system you built yourself, plus a certificate.
Submit Interest →What you walk away with
7 weeks from now, this is the difference.
Here is exactly what changes.
Guessing why deals stall
A Day 1 baseline and a clear diagnosis of the gaps to close
Selling to anyone who will listen
A validated ICP and your 10 highest-value targets
Deals floating in your head with no way to forecast
Pipeline stages, exit criteria, coverage math, and a live tracker
Sporadic outreach and improvised first calls
A discovery script, a follow-up sequence, and a 20-account wave in motion
Winging every call and freezing at objections
An objection playbook and a closing approach you have practiced
No way to tell what is working or why
KPI dashboard and a complete Sales Engine Playbook you own forever
The Curriculum
7 weeks. One architecture. Zero fluff.
We start with the truth: what you are selling, who you are selling it to, and how those conversations are really going. No sugarcoating. You capture a Day 1 baseline and a Revenue Index score that everything else gets measured against, then build and record the 60-second pitch you will use for the rest of the program.
Walk away with: A Day 1 baseline, your Revenue Index score, a recorded 60-second pitch, and a personal goal matrix for the seven weeks.
Most founders sell to anyone who will listen. This week you audit your last three sales conversations for the pattern, sharpen your ICP and buyer persona, segment accounts as Whale, Dolphin or Fish, map the stakeholders inside them, and learn BANT qualification so you stop losing hours to people who were never going to buy.
Walk away with: A validated ICP and buyer persona, a 10-account target list that clears the validation bar, and a 40-account watch list.
Build the car before you try to drive it. You design your pipeline stages from first touch to closed-won with verifiable exit criteria, run the math on coverage so you know how much has to be in the funnel to hit your number, then stand up the right-sized tool. Most founders start with a structured tracker and graduate to a CRM when the volume demands it.
Walk away with: Pipeline stages with exit criteria, your own pipeline math and coverage ratio, and a live tracker or CRM with your targets loaded.
The system is built, so this is the week the real conversations start. You choose your methodology from BANT, SPIN, MEDDPICC and Challenger, write outreach on the Problem-Value-CTA framework, design a follow-up sequence that does not depend on you remembering, and use AI to prospect at scale without losing your own voice.
Walk away with: A discovery script built on BANT and SPIN, a three-touch outreach sequence sent to a 20-account wave, and an AI-assisted prospecting system.
The live practice week. You run real discovery calls, work your top five objections through the A.R.Q. framework, play the Wrong Audience Game to find the true buyer among five personas, and practice closing in a way that feels natural rather than pushy. Peers give live feedback.
Walk away with: An objection playbook for your top 5 objections, a closing approach you can actually run, and real reps with peer feedback.
We turn your pipeline into a dashboard: conversion by stage, deal velocity, CAC, LTV and coverage. You retake the Revenue Index against your Week 1 baseline to see precisely what moved, run your first optimization experiment, and work through whether the numbers say you are ready for a first sales hire.
Walk away with: A live KPI dashboard, a forecast you can defend, your Revenue Index before-and-after, and an honest read on your first sales hire.
Review week. You compile everything into your Sales Engine Playbook and bring it into a live sales plan review: a concise deck of 10 slides or fewer covering your top targets, what each one is worth, where it stands, the activities moving it, and your plan for next quarter. This is not a scripted read-through. Irene and Chris question you on every slide, so you prepare and dry-run beforehand and walk in ready, not caught off guard by the easy questions. Think of it as presenting to your boss's boss: how you make the quarter look reflects on you, so it is in your interest as the founder or manager to have the answers tight before you are in the room. It is not sequential, it is a dialogue. We pick apart the weak spots in your plan together, which is exactly what sharpens you as a salesperson, and you walk out knowing more than when you walked in.
Walk away with: Your complete Sales Engine playbook, a rehearsed sales plan review you can defend under real questions, mentor feedback, and a peer network that keeps you accountable.
The beta cohort is intentionally capped at 8 founders, so every founder gets direct feedback on their own numbers.
Funding Your Seat
A selective, paid cohort. How you cover your seat depends on where you are building.
The funding routes are genuinely different on each side of the border. Choose your path to see exactly how it works.
Not sure which fits? Submit interest and we will help you find the right route on your review call.
How to Join
Four steps. Less than 10 minutes to start.
Submit Interest
Now through August
Pre-Qualification
Short assessment, within 48 hrs
Review Call with the Team
If it's a fit, we cover pricing
Enroll & Kickoff
Sept 14, 2026
Not a fit right now? No worries. We'll check in with you before every cohort to see if the timing and qualification are right, so you're never left wondering.
We guarantee the value. You bring the commitment.
A full refund is available through the end of Week 1 if the program is not the right fit. No questions asked. After Week 1, all seats are non-refundable. What you build here only works if you build it, and we ask for your full commitment once you are past that first week.
These are the tools every founder walks away with. Accelerator-sponsored seats are subject to the sponsoring organization's terms.
Frequently Asked Questions
Got questions? Good.
Who is this for?
What if I have zero sales experience?
How much time per week?
Is this live or self-paced?
What is the beta cohort size?
Do I need a CRM already?
What happens after I submit interest?
How does pricing work?
What happens after the 7 weeks?
What is the refund policy?
What do I walk away with?
Your sales engine won't build itself. But you don't have to build it alone.
5-minute form · 48-hour response
Submit your interest below. We'll send a short pre-qualification assessment, then book a review call with the team. If it's a fit, we'll walk through the ways founders cover a seat.